Top CTV Ad Intelligence Tools for 2026

CTV ad intelligence tools let you see what’s actually happening in connected TV advertising, whether that’s the ads competitors are running across streaming, the spend behind them, or how your own CTV creative is performing. As budget keeps shifting from linear to streaming, that visibility has gone from nice-to-have to something you can’t plan a media mix without.

Below are the tools worth knowing in 2026. For each one I’ve covered the same set of fields so you can compare them directly: what it is, its CTV coverage, the competitive insights it offers, data depth, geography, how often the data updates, pricing, and who it’s best for.

What Is CTV Ad Intelligence?

CTV ad intelligence is the practice of collecting and analyzing advertising data across connected TV and streaming, either to understand what competitors are doing or to measure and improve your own campaigns. That covers competitor creatives, estimated spend, placements, and share of voice on one side, and measurement, audience analysis, and creative performance on the other.

It’s worth separating this from CTV ad buying. A demand-side platform helps you place ads on streaming inventory; an intelligence tool helps you understand the advertising. A few platforms do both, but they’re different jobs. If you want the foundations first, start with our guide to CTV advertising.

CTV Ad Intelligence Tools at a Glance

AdClarity

AdClarity is the strongest all-around pick if you want one platform to inspect competitor advertising across channels, CTV included.

CTV coverage: Cross-channel, with dedicated CTV intelligence expanded to 20 countries in 2026, which AdClarity positions as the widest cross-market CTV coverage in the category.

Competitive insights: Competitor creatives, spend estimates, publishers, and placements across channels.

Data depth: Ad creatives plus estimated spend and impressions, with cross-channel comparison.

Geography: Broad multi-market coverage; CTV across 20 countries.

Update cadence: Ongoing monitoring with creative and spend tracking over time.

Pricing: The rare tool here with a public pricing page, though enterprise-level CTV coverage runs quote-based.

Best for: Marketers and agencies who want broad cross-channel competitor visibility without an enterprise-only contract just to get started. For the mobile-app equivalent, see our roundup of ad intelligence platforms.

AdImpact

AdImpact is the one to reach for when local TV and CTV matter together.

CTV coverage: Deep, with CTV treated alongside linear in a cross-TV view.

Competitive insights: Cross-TV competitive intelligence, creative tracking, and a real-time CTV ad alert system originally built around political and issue advertising (AdImpact, 2026).

Data depth: Airing-level data, including local detail.

Geography: U.S.-focused, down to DMAs and zip codes (AdImpact, 2026).

Update cadence: Real-time alerting on new CTV ads.

Pricing: Custom, no public rate card.

Best for: Teams whose competition shows up on local TV as much as national streaming.

Pathmatics

Pathmatics, now part of Sensor Tower, is an omnichannel digital advertising intelligence platform that added OTT and CTV data to its core offering.

CTV coverage: OTT and CTV as part of a wider digital picture, sampled through an opt-in panel that spans connected TVs.

Competitive insights: Competitor creatives, spend, placements, and an advertiser comparison view that lets you line up several brands and spot when one shifts into OTT (Sensor Tower, 2026).

Data depth: Observed creatives enriched with modeled spend and impression estimates; exportable as PDF or CSV.

Geography: Major markets across North America, Europe, and select APAC, LATAM, and MENA regions.

Update cadence: Continuous panel-based collection with alerts on new creatives and spikes.

Pricing: Custom enterprise pricing.

Best for: Brands and agencies that want competitor data across the full digital mix, with CTV as one piece rather than the whole story.

iSpot

iSpot leans toward measurement more than pure competitive spying, but it earns its place.

CTV coverage: TV and CTV together, with a focus on what’s airing and how it performs.

Competitive insights: A deep ad catalog showing what competitors are running, paired with creative effectiveness and attention metrics.

Data depth: Airing data plus performance and attention signals.

Geography: U.S.-centric.

Update cadence: Ongoing measurement.

Pricing: Custom.

Best for: Teams where creative effectiveness matters as much as knowing an ad exists.

Similarweb

Similarweb’s Ad Intelligence covers competitor advertising across the digital landscape, with CTV as supporting context rather than the main event.

CTV coverage: Limited; strongest on search, display, and social, with some CTV and OTT context.

Competitive insights: Competitor creatives, spend, channel mix, and share of voice across paid channels.

Data depth: Creatives, estimated spend, and channel breakdowns; exportable reports.

Geography: Global digital coverage.

Update cadence: Regular updates across tracked advertisers.

Pricing: Quote-based enterprise plans.

Best for: Teams that want one platform for total digital competitive intelligence where CTV is a supporting act. Be honest about that, though, because if streaming is your main battleground the dedicated TV tools will serve you better.

Innovid

Innovid is an independent platform for creating, delivering, and measuring advertising across connected TV, linear, and digital. This one is about your own campaigns, not competitor lookup.

CTV coverage: Deep, as a core part of its converged-TV product.

Competitive insights: Limited; its measurement product, InnovidXP, gives a unified cross-platform view of your own campaigns, counting and attributing reach and outcomes across every screen including walled gardens.

Data depth: Reach, frequency, and outcome metrics at scale; it processes over a billion TV impressions daily.

Geography: Global, with offices across the Americas, Europe, and Asia Pacific.

Update cadence: Near real-time, with automated in-flight optimization.

Pricing: Enterprise software, custom pricing.

Best for: Advertisers who want ad serving and measurement in one place and treat CTV as a performance channel that needs proving out.

Samba TV

Samba TV is an audience intelligence platform built on automatic content recognition data from tens of millions of opted-in smart TVs.

CTV coverage: Strong on the audience and viewership side across connected TV.

Competitive insights: Share-of-voice and spend analysis at the brand level rather than creative lookup; its 2025 reporting found 68% of the top 100 advertisers increased TV spend in the first half of the year.

Data depth: ACR-based viewership, audience, and cross-screen signals.

Geography: More than 50 countries.

Update cadence: Real-time viewership data.

Pricing: Custom.

Best for: Teams that want cross-screen audience and viewership intelligence as part of a broader stack, not a creative library.

VidMob

VidMob is a creative analytics platform focused on your own ads, not competitors’.

CTV coverage: Covers CTV and video creative as part of broader creative analysis.

Competitive insights: None in the competitor-tracking sense; it uses computer vision and machine learning to connect your own creative decisions, scene length, on-screen text, pacing, to outcomes like CTR and ROAS.

Data depth: Element-level analysis of your creative library tied to performance.

Geography: Global, available across 80+ markets.

Update cadence: Real-time, actionable creative insights.

Pricing: Custom, spend-based enterprise pricing.

Best for: Video-heavy advertisers who want to make their own CTV creative work harder.

CreativeX

CreativeX scores creative against brand guidelines and platform best practices using computer vision.

CTV coverage: Covers CTV and video as part of cross-format creative scoring.

Competitive insights: None; it’s a governance and quality tool, checking things like logo placement, on-screen text density, and aspect ratio before an ad runs.

Data depth: Creative quality scores against customizable brand and platform standards.

Geography: Global, built for enterprises operating across many markets.

Update cadence: Pre-flight scoring, plus ongoing measurement.

Pricing: Custom enterprise pricing.

Best for: Global enterprises where brand consistency across dozens of markets is the real pain point.

How to Choose a CTV Ad Intelligence Tool

Start with the question you’re trying to answer, because it rules out most of this list. To see competitor creatives, spend, and placements, look at AdClarity, AdImpact, or Pathmatics, with AdImpact leading when local TV matters.

To measure your own campaigns, it’s Innovid and iSpot. For audience and viewership intelligence, Samba TV. To make your own creative better, VidMob for performance or CreativeX for governance. For the mobile equivalent of this research, our list of mobile intelligence providers is a useful companion.

Then budget for the pricing reality. Most of these sell through custom enterprise contracts, so expect a sales conversation rather than a checkout page. AdClarity is the rare one with public pricing, which makes it the easiest place to get hands on data quickly.

Final Thoughts on CTV Ad Intelligence

Intelligence is only step one. Knowing what’s running across CTV, yours or your competitors’, pays off when you turn it into better creative and smarter campaigns. If you’re running mobile user acquisition and want a team that does exactly that, take a look at what we do at our mobile marketing agency.

References

1. AdClarity, 2026. AdClarity Expands CTV Ad Intelligence Across 20 Countries.
2. AdClarity, 2026. Pricing.
3. AdImpact, 2026. Cross-TV Competitive Intelligence.
4. Innovid, 2025. CTV Advertising Insights.
5. iSpot, 2026. iSpot Platform.
6. Samba TV, 2025. H1 2025 State of Advertising.
7. Sensor Tower, 2026. Pathmatics Digital Advertising Intelligence.
8. Similarweb, 2026. Ad Intelligence.
9. VidMob, 2026. Creative Analytics.